Mary Kay Colombia is now up and running, opening its newest market in the home of Miss Universe.
 
“We are proud to expand our operations in Latin America with the opening of Mary Kay Colombia,” says David Holl, president and chief executive officer for Mary Kay Inc. “Since Mary Kay opened in Brazil in 1998 we have seen extraordinary growth and we anticipate a successful launch in Colombia as its economy continues to thrive, the demand for high quality products increases and entrepreneurship strengthens.”
 
Mary Kay made an initial investment of $8 million to start its operations in Colombia. Mary Kay executives from the U.S., Mexico, Brazil and Argentina worked in partnership with Mary Kay Colombia executives in all aspects of the expansion, from market research to tailoring the Mary Kay opportunity to the Colombian market. Mary Kay enters the market with 150 select beauty products in the color cosmetics, skin care, fragrance and body care categories.
 
Mary Kay’s independent sales force from the U.S. and Mexico will mentor leaders in the new Colombian independent sales force.
 
(Pictured): A Mary Kay ribbon cutting at the beauty manufacturer’s newest location in Bogota, Colombia